PM33 Product Strategy: Reforge Strategic Levers Variant

Author Variant: Reforge Product Strategy - Strategic Levers Framework PM33 Version: 1.0 Template Version: 2026-02-14 Status: Variant Template Framework: Strategic Levers - Identifying and pulling the levers that drive business outcomes

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Introduction: Strategic Levers Framework

This variant uses the Strategic Levers Framework from Reforge's Product Strategy course. Instead of thinking about strategy as abstract positioning, Strategic Levers focuses on the concrete variables that drive your business.

A Strategic Lever is a variable that, when moved, creates disproportionate business impact. The best strategies identify the 3-5 levers that matter most and focus all energy on pulling them.

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Executive Summary: Your Strategic Levers

What are the 3-5 variables that, if improved, will most dramatically improve your business outcomes?

Our Strategic Levers:

1. [Lever 1]: Moving this from [current] to [target] will drive [outcome]
2. [Lever 2]: Moving this from [current] to [target] will drive [outcome]
3. [Lever 3]: Moving this from [current] to [target] will drive [outcome]

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Part 1: Identifying Strategic Levers

The Business Model Cascade

All businesses operate through a cascade of interdependent variables. To find Strategic Levers, map your cascade.

Example for SaaS:

Awareness → Trial → Conversion → Retention → Expansion → Advocacy
   (ads)    (offer)   (pricing)  (features)  (upsell)   (NPS)