PM33 Product Strategy: Gibson Biddle DHM (Delight, Hard to Copy, Margin) Variant

Author Variant: Gibson Biddle - Delight, Hard to Copy, Margin Framework PM33 Version: 1.0 Template Version: 2026-02-14 Status: Variant Template Framework: DHM (Delight, Hard to Copy, Margin) - Strategy through product differentiation

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Introduction: DHM Strategy Framework

This variant uses the DHM Framework from Gibson Biddle's strategic work at Netflix. DHM asks three essential questions about your product strategy:

1. Delight: How do we create a product experience customers love?
2. Hard to Copy: How do we create defensible competitive advantage?
3. Margin: How do we create profitable growth?

The best strategy optimizes all three simultaneously. Too much focus on delight without defensibility creates copyable products. Too much focus on margin without delight creates customer churn. Too much defensibility without delight creates user rejection.

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Executive Summary: DHM Strategic Thesis

In 2-3 sentences, explain your strategic thesis using the DHM framework.

Example: "We will delight product managers with real-time strategy execution visibility (Delight), defensible through proprietary feedback loops from thousands of failed experiments (Hard to Copy), creating 80% gross margin through PLG and enterprise upsell (Margin)."

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The Three Pillars: Deep Dive

Pillar 1: DELIGHT - What Makes Customers Love Us?

Delight is about creating a product experience so good that customers become advocates, not just users.

Delight Framework

What customer outcome excites them most?