PRD: Marty Cagan "Inspired & Empowered" Variant

This variant follows Marty Cagan's product discovery philosophy: opportunity-focused, problem-first, team empowerment, and dual-track discovery (parallel design/engineering). Emphasis on understanding the customer's job-to-be-done and validating assumptions before full implementation.

Document Metadata

• Template Variant: Marty Cagan "Inspired & Empowered"
• Philosophy: Opportunity discovery, customer empowerment, design/engineering collaboration
• Best For: Innovative features, unclear customer needs, high-risk/high-reward bets
• Author: [PM Name]
• Date: [YYYY-MM-DD]
• Status: [DRAFT | VALIDATING | APPROVED | ACTIVE]

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The Opportunity (Not the Solution)

The biggest mistake PMs make is jumping to solutions before fully understanding the opportunity. Start here.

Problem Discovery

What problem are we trying to solve? Ground this in customer research, not your intuition.

Customer Job-to-be-Done:

[Reference Oster's Jobs-to-be-Done framework. What is the customer trying to accomplish?]

Discovered Through:

• Direct customer interviews (count: ___)
• Customer observation/shadowing (count: ___)
• Market research (source: ___)
• User behavior data (metric: ___)

Why Now? (Timing)

Opportunities have windows. Why is this the right time?

• Market Signal: [What changed in the market?]
• Competitive Threat: [What are competitors doing?]
• Technology Enablement: [What new capability enables this?]
• Customer Urgency: [How desperate are customers for this?]