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Lenny Rachitsky's PRD Template

Lenny Rachitsky's practical PRD format that balances comprehensiveness with usability. Includes structured sections for problem, solution, user stories, and launch planning.

2-3 hoursIntermediate8 min read
L

Lenny Rachitsky

Newsletter Author & Former PMatLenny's Newsletter
Author of Lenny's Newsletter

Former Airbnb PM and author of the #1 product management newsletter. Known for practical, data-driven frameworks used by thousands of product teams worldwide.

PRD: Lenny Rachitsky Newsletter Variant

This variant follows Lenny Rachitsky's structured, metrics-driven approach. Clear problem/solution articulation, explicit success criteria, and data-driven decision making. Emphasis on concision, clarity, and measurable outcomes.

Document Metadata

  • Template Variant: Lenny Rachitsky Newsletter
  • Philosophy: Structured clarity, metrics-first, measurable success
  • Best For: B2B features, data-driven organizations, cross-functional alignment
  • Author: [PM Name]
  • Date: [YYYY-MM-DD]
  • Status: [DRAFT | APPROVED | ACTIVE]

1. Problem

Crystal clear problem statement. Why should we care?

1a. The Problem Statement

In one sentence: what problem are we solving?

Problem: [Clear, specific problem statement]

1b. Problem Size

Is this a real problem worth solving?

  • Who has this problem?: [Audience size or %]
  • Frequency: [How often does it occur?]
  • Severity: [Impact when problem occurs - High/Medium/Low]
  • Current workarounds: [How are customers solving this today?]

1c. Evidence

What data proves this is a real problem?

EvidenceSourceFinding
User interviews[Count/source][Key insight]

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Frequently Asked Questions

What makes Lenny's PRD template practical?

Lenny's template includes sections that teams actually use: clear problem statements with evidence, solution descriptions with user flows, explicit success metrics, and a launch checklist. It avoids bureaucratic sections that add length without value.

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