PRD: Kevin Yien Stripe/Square Variant

This variant follows Kevin Yien's pragmatic, customer-centric approach used at Stripe and Square. Concise, iterative mindset, emphasis on customer problems over internal solutions, and rapid validation cycles.

Document Metadata

• Template Variant: Kevin Yien Stripe/Square
• Philosophy: Pragmatic, customer-obsessed, iterative, concise
• Best For: Fast-moving teams, merchant/developer products, iteration-focused orgs
• Author: [PM Name]
• Date: [YYYY-MM-DD]
• Status: [DRAFT | BUILDING | LAUNCHED | ITERATING]

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Customer Problem

Start with the customer. Everything else flows from here.

The Core Problem

What's the problem? (one sentence) [Your problem statement]

Who has it?

• Primary: [User type/segment]
• Size: [Rough # of users affected]
• Urgency: [1-10 scale of how much they need this solved]

Current Impact

• Cost of inaction: [What does the customer lose by not solving this?]
• Time wasted: [How much time does current workaround consume?]
• Quality impact: [How does this affect their business?]

Why We Know This Matters

Don't assume. Show your work.

• Direct feedback: [What did customers tell us? Include quotes.]
• Usage patterns: [What data shows this is real?]
• Customer conversations: [How many conversations? With whom?]