Gibson Biddle's DHM Roadmap
Gibson Biddle's DHM (Delight, Hard-to-copy, Margin-enhancing) framework for product roadmaps. Each initiative is evaluated against whether it delights customers, creates competitive moats, and improves margins.
Product Roadmap: Gibson Biddle DHM Framework Variant
Gibson Biddle's "Delight, Hard to Copy, Margin Enhancing" (DHM) framework. Evaluation criteria for roadmap features. Focus on defensible competitive advantage and sustainable growth.
[Product Name] Roadmap - DHM Framework
Author: [PM Name] | Date: [YYYY-MM-DD] | Horizon: [6-12 months]
Framework Overview
Gibson Biddle's DHM framework evaluates each roadmap item across three dimensions:
- D (Delight): Does this feature delight customers? (Emotional, functional, or unexpected value)
- H (Hard to Copy): Is this defensible competitive advantage? (Difficult for competitors to replicate)
- M (Margin Enhancing): Does this improve profitability or unit economics? (Direct revenue, cost reduction, or efficiency gain)
Strong features score high on all three. This framework helps us build sustainable competitive advantage.
Roadmap Overview
Strategic Intent: [What are we trying to accomplish?]
Customer Focus: [Who are we delighting?]
Competitive Position: [Why will these features make us harder to compete against?]
NOW: Features in Development
Feature 1: [Title]
Description: [What is it?]
Delight (D)
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Frequently Asked Questions
What is the DHM framework?
Gibson Biddle's DHM framework evaluates product initiatives on three criteria: Does it Delight customers? Is it Hard-to-copy by competitors? Does it enhance Margins? Initiatives that score high on all three are prioritized. This framework was used at Netflix to guide product strategy.
Other Product Roadmap Variants
Reforge 4D Roadmap Framework
The Reforge 4D framework structures roadmaps across four dimensions: Direction (vision), Discovery (what to learn), Delivery (what to build), and Data (how to measure). Ideal for growth-stage companies.
Janna Bastow's Now-Next-Later Roadmap
Janna Bastow's Now-Next-Later roadmap replaces timeline-based roadmaps with confidence-based time horizons. What we're doing now (high confidence), next (medium confidence), and later (lower confidence).
Related Templates
Product Strategy
High-level plans connecting company strategy to product decisions and growth levers.
Product Brief
Concise documents that capture the essential elements of a product initiative.
OKR (Objectives & Key Results)
Goal-setting framework that aligns teams around ambitious objectives and measurable results.
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