Competitive Analysis Templates

A competitive analysis systematically evaluates your competitors' strengths, weaknesses, strategies, and market positioning. It informs product strategy, feature prioritization, and go-to-market decisions by understanding the competitive landscape.

About This Template

✅How-To

How to do a competitive analysis for product management

To conduct a competitive analysis: 1) Identify direct competitors (same solution) and indirect competitors (different solution, same problem), 2) Analyze their product features, pricing, and user experience, 3) Evaluate strengths and weaknesses using frameworks like Porter's Five Forces, 4) Map competitive positioning on a 2x2 matrix, 5) Identify gaps and opportunities for differentiation.

Base Template

Competitive Analysis Document

PM33 Document Type: Strategy-to-Execution Intelligence Version: 1.0 Last Updated: [DATE] Author: [NAME] Status: [DRAFT | IN REVIEW | APPROVED] Research Depth: [Comprehensive | Detailed | Quick Assessment]

Executive Summary

Provide a clear competitive landscape snapshot and strategic implications.

Competitive Landscape Overview

Total Addressable Market: $[amount]
Number of Competitors: [count]
Market Leader: [Company] with [percentage]% market share
Our Current Position: [rank] / [total] with [percentage]% market share
Competitive Intensity: [Fragmented | Moderately Competitive | Highly Competitive]

Key Competitive Insights

Insight about competitive positioning affecting strategy
Insight about competitive threats or opportunities
Insight about competitive differentiation strategy

Strategic Implications

How does the competitive landscape affect our strategy and execution?

Strategic Alignment

PM33 enables Strategy-to-Execution. How does competitive intelligence inform our strategic choices?

Competitive Threat Assessment

Primary Threat: [Which competitor poses the biggest threat to our strategy?]
Threat to Our Strategy: [How do they threaten our strategic objectives?]
Response Strategy: [How will we respond strategically?]

Competitive Opportunity Assessment

Primary Opportunity: [Where can we gain competitive advantage?]
Opportunity to Advance Strategy: [How does this enable our strategic goals?]
Execution Enablement: [What capabilities must we build to capture this opportunity?]

Competitive Landscape & Market Structure

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Template Variants

Explore 1 community-created variation optimized for different workflows and team structures.

Porter's Five Forces Analysis

Michael Porter's Five Forces framework for competitive analysis. Evaluates industry attractiveness through supplier power, buyer power, competitive rivalry, threat of substitution, and threat of new entry.

Michael Porter|Harvard Business School

2-4 hoursIntermediate

Frequently Asked Questions

How do you conduct a competitive analysis?

Conduct a competitive analysis by: 1) Identifying direct and indirect competitors, 2) Analyzing their products, pricing, and positioning, 3) Evaluating strengths and weaknesses, 4) Understanding their go-to-market strategy, 5) Identifying gaps and opportunities, 6) Using frameworks like Porter's Five Forces to structure the analysis.

Related Templates

These templates complement competitive analysis and work well together in your product development process.

Product Strategy

High-level plans connecting company strategy to product decisions and growth levers.

Product Brief

Concise documents that capture the essential elements of a product initiative.

Next Step in Your Workflow

You have analyzed the market and competition. Now align your strategic direction.

Explore Planning Phase Templates